# TrashTech > TrashTech builds CRMs, websites, SEO, lead generation, email campaigns, brand design and online booking for haulers, dumpster rental, junk removal and recycling companies. TrashTech (trashtech.org) is a technology and marketing studio that works only with waste and recycling companies in the United States. Contact: hello@trashtech.org. Full text of every page: https://trashtech.org/llms-full.txt ## Key facts - Audience: residential and commercial waste haulers, roll-off and dumpster rental companies, junk removal companies, recycling centers and MRFs, transfer stations and landfills, portable sanitation, scrap metal, e-waste, organics and composting, medical waste haulers, and municipal solid waste departments. - Services: CRM, Websites, SEO, Lead generation, Paid ads, Email marketing, Brand design, Video production, Online booking, Reputation management, AI automation, Analytics and integrations. - Engagements: fixed-scope projects, monthly growth programs and custom software, each scoped after a 30-minute call. Prices are not published. - Product images on the site are illustrations; "Your Hauling Co." is a placeholder, not a client. ## Services - [CRM for haulers](https://trashtech.org/services/crm/): A hauling CRM tracks customers, service locations, container assets, recurring schedules and quotes in one place, tied to dispatch and billing. TrashTech configures it around your operation instead of handing you a generic sales pipeline. - [Websites for haulers](https://trashtech.org/services/websites/): A hauler's website has to answer three questions fast: do you serve my address, what does it cost or how do I order, and how do I reach you. TrashTech builds sites around those questions, with service-area pages, clear quote paths and tracked calls. - [SEO for waste companies](https://trashtech.org/services/seo/): SEO for a hauling company means being found in the specific towns you serve when people search for dumpster rental, trash service or junk removal. It combines your Google Business Profile, service-area pages, site structure and local credibility signals. - [Lead generation for haulers](https://trashtech.org/services/lead-generation/): Lead generation for a hauler means building steady sources of qualified inquiries in your service area, such as quote requests, commercial bids and recurring-service signups, and tracking what each source costs and what it produces. - [Paid ads for haulers](https://trashtech.org/services/paid-ads/): Paid ads for a hauler put your company in front of people searching for a dumpster, junk pickup or trash service in your service area right now. TrashTech runs Google Ads, Local Services Ads and social campaigns tied to your capacity and tracked to booked jobs. - [Email marketing for waste companies](https://trashtech.org/services/email-marketing/): Email marketing for a hauler is mostly practical communication: service alerts, rental reminders, renewals, cross-sells and win-back messages sent to the right customers. TrashTech builds those flows from your customer data. - [Brand and digital media design for haulers](https://trashtech.org/services/brand-design/): We design logos, truck and roll-off livery, yard signage, printed pieces, and social graphics for waste and recycling companies. Every piece is built for how your customers actually see you: at 40 mph, on a dumpster in a driveway, or in a search result. - [Video production for waste companies](https://trashtech.org/services/video-production/): We produce video for waste and recycling companies: service explainers, driver recruiting clips, facility tours, and how-to videos for customers. We shoot on your trucks, in your yard, and at your facility, then cut versions for your website, Google profile, and social channels. - [Online booking for dumpster and roll-off companies](https://trashtech.org/services/online-booking/): We build online booking for dumpster rental and hauling companies: customers pick a size, date, and address, see live availability and a quote, pay, and get a confirmation that lands in your dispatch queue. A customer portal handles swaps, pickups, and service requests. - [Reputation management for waste companies](https://trashtech.org/services/reputation-management/): We set up review requests, monitor Google Business Profile and other review sites, and help you respond to complaints about missed pickups, damaged driveways, and billing. The goal is an honest rating that reflects your real service, plus a clear process for fixing problems. - [AI automation for haulers](https://trashtech.org/services/ai-automation/): We set up AI phone answering, website chat, quoting assistants, after-hours intake, and internal automations for waste and recycling companies. They handle routine calls and data entry, and they pass anything unusual to your people. - [Analytics and integrations for waste companies](https://trashtech.org/services/analytics-integrations/): We build dashboards, set up call and form tracking, and connect your routing, billing, accounting, and phone systems. You see which marketing brings in booked work and revenue, and your office stops re-entering the same information in three places. ## Industries - [Residential hauling](https://trashtech.org/industries/residential-hauling/): Residential hauling is a recurring-revenue route business. We build the signup, billing-reminder and retention systems that add stops on streets you already serve and keep existing customers from switching. - [Commercial hauling](https://trashtech.org/industries/commercial-hauling/): Commercial hauling is sold account by account on contract terms. We build the prospecting, quoting and contract-tracking systems that fill your routes and flag renewals before a competitor does. - [Roll-off and dumpster rental](https://trashtech.org/industries/roll-off-dumpster-rental/): Roll-off customers search, call three companies, and book whoever answers with a price and a delivery time. We build the search presence, online booking and dispatch-friendly intake that win that comparison. - [Junk removal](https://trashtech.org/industries/junk-removal/): Junk removal is a high-urgency, low-loyalty local service. We build the fast quote, the Google presence and the review engine that turn a text with three photos into a booked truck. - [Recycling centers, drop-offs and MRFs](https://trashtech.org/industries/recycling-centers/): Recycling centers earn from commodity sales and processing fees, so incoming material quality and municipal relationships drive results. We build accepted-materials content, contamination education and reporting tools. - [Transfer stations and landfills](https://trashtech.org/industries/transfer-stations-landfills/): Transfer stations and landfills sell disposal capacity by the ton. We build the rate pages, account portals and scale-data integrations that keep haulers, contractors and the public clear on what to bring and what it costs. - [Portable sanitation](https://trashtech.org/industries/portable-sanitation/): Portable sanitation companies win work on fast quotes, accurate unit counts and on-time delivery. We build quote tools, event and job-site pages, and a CRM that keeps recurring construction accounts and one-time events from getting mixed up. - [Scrap metal](https://trashtech.org/industries/scrap-metal/): Scrap yards compete on posted prices, easy drop-off and trust at the scale. We build price pages, local search presence and a CRM for industrial and contractor accounts so you fill the yard with the right material. - [E-waste recycling](https://trashtech.org/industries/e-waste/): E-waste companies win business customers on trust: chain of custody, data destruction and paperwork. We build the pages, lead flow and CRM that show that trust and keep corporate and school accounts coming back. - [Organics and composting](https://trashtech.org/industries/organics-composting/): Organics companies sell two things: collection service and finished compost. We build subscription sign-up, route-friendly CRM and the education and brand work that keeps contamination low and customers subscribed. - [Medical waste](https://trashtech.org/industries/medical-waste/): Medical waste companies sell recurring, compliance-driven service to clinics, dental offices, labs and care facilities. We build the trust pages, contract CRM and pickup scheduling that support that kind of account. - [Municipal solid waste](https://trashtech.org/industries/municipal-solid-waste/): Public works and solid waste agencies answer the same resident questions all year: what day is pickup, what goes in the cart, where do I take this. We build resident sites, lookup tools, calendars and outreach campaigns that answer those questions before the phone rings. ## Company - [How we work](https://trashtech.org/how-we-work/): Four phases: ride-along audit, plan around the trucks, build and connect, run it with you. - [Engagements and pricing](https://trashtech.org/pricing/): Launch (fixed-scope projects), Grow (monthly programs), Build (custom software). - [About](https://trashtech.org/about/) - [FAQ](https://trashtech.org/faq/) - [Contact](https://trashtech.org/contact/) ## Field notes - [Waste company website checklist: what every hauler site needs](https://trashtech.org/blog/waste-company-website-checklist/): A practical checklist for hauler, roll-off and junk removal websites: home page, service pages, pricing, booking, mobile speed, trust, tracking and mistakes. - [AI search and local service discovery: how haulers get found](https://trashtech.org/blog/ai-search-and-local-service-discovery/): How AI answers from ChatGPT, Perplexity and Google change how people find haulers, and what to do: clear facts, structured data, consistent listings, FAQs. - [AI phone answering for hauling companies: what it can and cannot do](https://trashtech.org/blog/ai-phone-answering-for-hauling-companies/): What AI phone answering does for haulers: after-hours calls, quotes, dispatch handoff, limits, setup steps, and the mistakes that cost you customers. - [Reducing churn in residential hauling: where customers leave and why](https://trashtech.org/blog/reducing-churn-in-residential-hauling/): Why residential trash customers cancel and what haulers can do: missed-pickup handling, billing clarity, communication, onboarding and measuring churn. - [Truck wrap design that generates calls for waste companies](https://trashtech.org/blog/truck-wrap-design-that-generates-calls/): How to design a truck or roll-off wrap that gets read at 40 mph and gets the phone to ring: layout, phone number, colors, tracking, and mistakes to avoid. - [Email campaigns for waste companies: what to send and when](https://trashtech.org/blog/email-campaigns-for-waste-companies/): Which emails a hauler should send, how often, and to whom. Service alerts, seasonal offers, renewals and win-backs, with worked examples and mistakes to avoid. - [Online booking for roll-off rentals: what it needs to do](https://trashtech.org/blog/online-booking-for-roll-off-rentals/): Online booking for roll-off rentals lets customers pick a size, date and address, while you control inventory, pricing and delivery windows. - [How to win commercial hauling contracts](https://trashtech.org/blog/how-to-win-commercial-hauling-contracts/): Win commercial hauling contracts by finding the right accounts, proposing clear service levels and pricing, and following up through the buying cycle. - [Local services ads for junk removal: how they work and when they pay](https://trashtech.org/blog/local-services-ads-for-junk-removal/): Local services ads put junk removal companies at the top of search for pay per lead. Learn how they work, what to set up, and how to judge the results. - [Choosing a CRM for your hauling business](https://trashtech.org/blog/choosing-a-crm-for-your-hauling-business/): Choose a hauling CRM by matching it to how you dispatch, bill and follow up: leads, quotes, routes, recurring service and the tools you already use. - [Local SEO for waste haulers: what actually moves rankings](https://trashtech.org/blog/local-seo-for-waste-haulers/): Local SEO for waste haulers comes down to a complete Google Business Profile, service area pages, steady reviews, and consistent business details. - [How dumpster rental companies get more bookings online](https://trashtech.org/blog/how-dumpster-rental-companies-get-more-bookings-online/): Dumpster rental companies get more online bookings by ranking locally, quoting fast, and letting customers reserve a roll-off without a phone call. ## Glossary - [Answer engine optimization](https://trashtech.org/glossary/answer-engine-optimization/): Answer engine optimization (AEO) is the practice of structuring a website and its public business information so AI assistants and search answer features can read, verify, and quote it when people ask questions. It builds on SEO by emphasizing clear, direct answers, accurate facts, and consistent business details. - [Call tracking](https://trashtech.org/glossary/call-tracking/): Call tracking is the use of unique phone numbers, assigned to different marketing sources, so a business can see which ad, web page, or listing generated each phone call. It often includes call recordings, call duration, and caller location. - [Cart RFID](https://trashtech.org/glossary/cart-rfid/): Cart RFID is a system that embeds a radio-frequency identification tag in a residential waste or recycling cart so a reader on the truck can record which cart was serviced at which address. Haulers and municipalities use it to verify pickups, track carts, and support pay-as-you-throw billing. - [Churn rate](https://trashtech.org/glossary/churn-rate/): Churn rate is the percentage of customers who cancel or stop service during a given period, such as a month or year. In hauling, it applies to recurring accounts like residential subscriptions, commercial pickup, and recurring roll-off customers. - [Compactor](https://trashtech.org/glossary/compactor/): A compactor is a machine that uses a hydraulic ram to compress waste into a denser load, reducing how often a container must be hauled. Stationary compactors sit at customer sites, while packers do the same job inside collection trucks. - [Construction and demolition debris (C&D)](https://trashtech.org/glossary/construction-and-demolition-debris/): Construction and demolition debris, or C&D, is waste produced by building, remodeling, repairing, or tearing down structures, including lumber, drywall, roofing, concrete, bricks, metal, and flooring. It is typically handled separately from household trash. - [Contamination rate](https://trashtech.org/glossary/contamination-rate/): Contamination rate is the percentage of a collected recycling or organics load, usually by weight, that consists of items the program does not accept. A higher rate raises sorting costs and can lead to rejected loads or fees. - [Cost per lead](https://trashtech.org/glossary/cost-per-lead/): Cost per lead (CPL) is the total marketing spend on a channel divided by the number of leads it generated in the same period. For a waste company, a lead is usually a call, form, text, or booking request from someone who wants service. - [Customer lifetime value](https://trashtech.org/glossary/customer-lifetime-value/): Customer lifetime value (CLV or LTV) is the total gross profit a customer is expected to generate over the entire time they stay with your company. For a hauler, it combines monthly revenue, margin, and how long accounts typically last. - [Diversion rate](https://trashtech.org/glossary/diversion-rate/): Diversion rate is the percentage of discarded material that is recovered through recycling, composting, reuse, or similar programs instead of being sent to a landfill, usually measured by weight. Cities, businesses, and construction projects use it to track waste goals. - [Dry-run fee](https://trashtech.org/glossary/dry-run-fee/): A dry-run fee is a charge billed when a hauler's truck makes a trip but cannot complete the service, such as when a container is blocked, locked in, or not ready. It covers the driver, fuel, and truck time spent on the failed attempt. - [Dual-stream recycling](https://trashtech.org/glossary/dual-stream-recycling/): Dual-stream recycling is a collection system where customers separate recyclables into two streams, typically fiber (paper and cardboard) in one container and commingled containers (plastic, metal, and sometimes glass) in another. - [Environmental recovery fee](https://trashtech.org/glossary/environmental-recovery-fee/): An environmental recovery fee is a line item on a waste invoice meant to recover costs tied to environmental compliance, such as permits, insurance, testing, and regulatory fees. Haulers set the amount themselves, often as a flat monthly amount or a percentage of the bill. - [Franchise agreement](https://trashtech.org/glossary/franchise-agreement/): A franchise agreement, in waste collection, is a contract in which a city or county grants one hauler the exclusive right to collect specified materials in a defined area for a set term. It typically sets service standards, rates, and reporting duties. - [Front-load container](https://trashtech.org/glossary/front-load-container/): A front-load container is a lidded steel dumpster, typically 2 to 8 cubic yards, that a front-load truck lifts over its cab and empties into its hopper. It is the standard container for scheduled commercial pickup. - [Fuel surcharge](https://trashtech.org/glossary/fuel-surcharge/): A fuel surcharge is a line item added to a hauling invoice that adjusts with diesel prices, so the hauler recovers fuel cost changes without rewriting the base rate. It is usually tied to a published fuel index and calculated as a percentage of the bill or a flat amount per pickup or haul. - [Google Business Profile](https://trashtech.org/glossary/google-business-profile/): Google Business Profile is Google's free business listing that shows a company's name, service area, hours, phone number, reviews, and photos in Google Search and Maps. For local service companies, it is one of the main places customers find and contact them. - [Haul rate](https://trashtech.org/glossary/haul-rate/): A haul rate is the charge for picking up and transporting a container or load of waste to a disposal or processing site, usually separate from the disposal cost itself. In roll-off service it is often a flat amount per haul, with disposal billed by weight. - [Hazardous waste manifest](https://trashtech.org/glossary/hazardous-waste-manifest/): A hazardous waste manifest is a multi-party shipping document that follows hazardous waste from the generator, through the transporter, to the permitted treatment, storage, or disposal facility, with signatures at each handoff. It creates a paper or electronic chain of custody that regulators can audit. - [Landfill gas](https://trashtech.org/glossary/landfill-gas/): Landfill gas is a mixture of roughly half methane and half carbon dioxide, with trace gases, produced when organic waste decomposes without oxygen in a landfill. Operators collect it through wells and pipes and then flare it or use it to generate electricity or fuel. - [Local services ads](https://trashtech.org/glossary/local-services-ads/): Local services ads (LSAs) are Google ad listings shown above standard search results for certain service businesses, where the advertiser pays per qualifying lead such as a call or message instead of per click. Eligible businesses usually pass Google's screening and display a badge. - [Material recovery facility (MRF)](https://trashtech.org/glossary/material-recovery-facility/): A material recovery facility, or MRF, is a plant that receives collected recyclables, sorts them with a mix of machinery and hand labor into separate commodity streams, and bales them for sale to manufacturers. Most MRFs are designed for either single-stream or dual-stream material. - [Municipal solid waste (MSW)](https://trashtech.org/glossary/municipal-solid-waste/): Municipal solid waste, or MSW, is the everyday trash generated by households, businesses, and institutions, including packaging, food scraps, yard trimmings, paper, and furniture. It generally excludes industrial process waste, construction debris, and hazardous waste. - [Open market hauling](https://trashtech.org/glossary/open-market-hauling/): Open market hauling is a collection model in which multiple private haulers compete for customers in the same area, and each household or business chooses its own provider and rate. It contrasts with franchise or municipal systems that assign one provider. - [Organics diversion](https://trashtech.org/glossary/organics-diversion/): Organics diversion is the practice of separating food waste, yard trimmings, and other biodegradable material from the trash stream and sending it to composting, anaerobic digestion, or animal feed programs instead of a landfill. It reduces landfill volume and the methane produced as buried organics break down. - [Pickup frequency](https://trashtech.org/glossary/pickup-frequency/): Pickup frequency is the number of times per week or month a hauler services a customer's container, such as once a week, twice a week, every other week, or on call. It is a main factor in pricing and route design. - [Rear-load truck](https://trashtech.org/glossary/rear-load-truck/): A rear-load truck is a refuse truck with an open hopper at the back, where waste is loaded by hand, by a cart tipper, or by lifting small containers. A hydraulic packer then pushes the material into the body. - [Rental period](https://trashtech.org/glossary/rental-period/): A rental period is the number of days included in a container rental price before additional daily or weekly charges begin. For roll-off and dumpster rentals it is commonly a set number of days, with extensions billed per extra day. - [Roll-off container](https://trashtech.org/glossary/roll-off-container/): A roll-off container is a large open-top steel dumpster that a roll-off truck delivers, picks up, and hauls to a disposal site on rails or cables. Common sizes are 10, 15, 20, 30, and 40 cubic yards. - [Route density](https://trashtech.org/glossary/route-density/): Route density is a measure of how tightly a hauler's customer stops are grouped geographically, such as stops per mile or stops per route hour. Higher density means less drive time between stops and a lower cost per pickup. - [Route optimization](https://trashtech.org/glossary/route-optimization/): Route optimization is the process of deciding which stops each truck serves and in what order to minimize drive time, fuel, and labor while meeting service windows and truck capacity. It is done by planners, software, or both. - [Scale ticket](https://trashtech.org/glossary/scale-ticket/): A scale ticket is the receipt a disposal or recycling facility issues when a loaded vehicle is weighed, recording the date, vehicle, material, and gross, tare, and net weights. It is the basis for tipping fee charges and customer weight billing. - [Service area pages](https://trashtech.org/glossary/service-area-pages/): Service area pages are website pages dedicated to a specific city, county, or neighborhood a company serves, each describing the services, pricing context, and local details relevant to that place. They help local customers confirm coverage and help search engines match the business to searches in that area. - [Side-load truck](https://trashtech.org/glossary/side-load-truck/): A side-load truck is a refuse truck with a hydraulic arm on its side that grabs a wheeled cart, lifts it, and empties it into the body. Automated side-loaders let one driver service a residential route from the cab. - [Single-stream recycling](https://trashtech.org/glossary/single-stream-recycling/): Single-stream recycling is a collection system in which customers put all accepted recyclables, such as paper, cardboard, plastic containers, metal cans, and often glass, into one cart, and sorting happens later at a material recovery facility. - [Swap-out](https://trashtech.org/glossary/swap-out/): A swap-out, or swap, is a roll-off service in which the driver picks up a full container, hauls it to disposal, and returns an empty one to the same location. It lets a job site keep working without waiting for a container to be dumped. - [Tipping fee](https://trashtech.org/glossary/tipping-fee/): A tipping fee is the charge a disposal or processing facility bills a hauler for accepting a load of waste, typically priced per ton or per cubic yard. It is one of the largest variable costs in collection. - [Tonnage overage](https://trashtech.org/glossary/tonnage-overage/): Tonnage overage is the additional charge billed when the weight of a load exceeds the tons included in the flat price, usually calculated per ton over the limit based on the scale ticket. Roll-off and dumpster rental companies use it to recover disposal costs on heavy loads. - [Transfer station](https://trashtech.org/glossary/transfer-station/): A transfer station is a facility where collection vehicles unload waste, which is then consolidated into larger transfer trailers for efficient transport to a landfill, incinerator, or processing facility. It shortens the trip for collection trucks. - [Universal waste](https://trashtech.org/glossary/universal-waste/): Universal waste is a federal category for certain widely generated hazardous wastes, such as batteries, mercury-containing equipment, and fluorescent lamps, that follow simplified collection and transport rules instead of full hazardous waste requirements. States can add items or set stricter rules.