Waste company website checklist: what every hauler site needs
A practical checklist for hauler, roll-off and junk removal websites: home page, service pages, pricing, booking, mobile speed, trust, tracking and mistakes.
Built only for waste and recycling
The tech behind the trucks.
CRMs, websites, online booking and lead generation for haulers, dumpster rental, junk removal and recycling companies.
New booking: 20 yd, Thu
Added to dispatch
Swaps, Dry runs, Tonnage overages, Scale tickets, Can counts, HOA bids, Franchise zones, Route density, Fuel surcharges, C&D loads, Tipping fees, Missed pickups
Your agency shouldn’t need a glossary to read your invoices.
Generic agencies treat a dumpster rental like a dentist’s office with bigger parking. We start from how your money actually moves: yard availability, drive time, landfill rates and how fast dispatch picks up the phone. If any of the words above are new, our glossary has 40 of them.
Twelve services.
One crew.
Pick one or run them together. Every piece hands a lead to the next without anyone retyping it.
CR
CRM
A CRM built around how hauling works: accounts, containers, routes, swaps, bids and recurring service, so your office stops running on spreadsheets and memory.
WB
Websites
Fast, mobile-first websites for hauling, roll-off and waste companies, built to get calls, quote requests and bookings from people who need a truck now.
SE
SEO
Local SEO for haulers, roll-off and junk removal companies: Google Business Profile, service-area pages and search content that wins calls in the towns you serve.
LG
Lead generation
Lead generation for waste companies: exact-match inquiries for roll-off, commercial service and junk removal, tracked from first contact to booked job.
RM
Reputation management
Review requests, Google Business Profile upkeep, and complaint handling for haulers, so missed pickups get answered and happy customers get heard.
EM
Email marketing
Email and text campaigns for haulers: service alerts, rental reminders, renewals and win-back messages that keep customers and reduce office calls.
AI
AI automation
AI phone answering, chat, quoting assistants, after-hours intake, and internal automations for waste companies, with honest limits and a human hand-off.
Every stream has different buyers.
A homeowner renting a 15-yard and a property manager bidding out front-load service don’t search the same way. We build for the searches your customers actually type.
- Residential“trash pickup near me”
- Commercial“commercial dumpster service near me”
- Roll-off“20 yard dumpster rental near me”
- Junk removal“junk removal near me”
- Recycling centers“recycling center near me”
- Transfer & landfill“landfill near me”
- Portable sanitation“porta potty rental near me”
- Scrap metal“scrap yard near me”
- E-waste“e-waste recycling near me”
- Organics & composting“food scrap pickup near me”
- Medical waste“medical waste disposal for dental office”
- Municipal & public works“what day is my trash pickup”
How a project runs
Four stops, in this order, every time. The full playbook has the detail.
- 1
Ride-along audit
We trace how a customer finds you, calls you, books you and pays you, and find where leads leak.
- 2
Plan around the trucks
Fixes that fill routes and roll-offs come first, matched to yard capacity, service area and season.
- 3
Build and connect
Website, CRM, booking, ads and email ship as one system, wired into your phones, billing and routing.
- 4
Run it with you
Monthly numbers in plain language: calls, bookings, cost per job, reviews. Keep what works, cut what doesn’t.
Found in search. And in the answer.
More customers now ask ChatGPT, Perplexity or Google’s AI results instead of scrolling a list of links. Those tools quote businesses whose facts are clear, consistent and structured. We build your site and listings so the answer names you, and gets your details right.
How AI search finds haulersField notes
Practical writing on marketing and software for waste companies. Read all field notes
AI search and local service discovery: how haulers get found
How AI answers from ChatGPT, Perplexity and Google change how people find haulers, and what to do: clear facts, structured data, consistent listings, FAQs.
AI phone answering for hauling companies: what it can and cannot do
What AI phone answering does for haulers: after-hours calls, quotes, dispatch handoff, limits, setup steps, and the mistakes that cost you customers.
Questions we hear
What does TrashTech do?
TrashTech is a technology and marketing studio for waste and recycling companies. We build CRMs, websites, online booking, SEO, paid ads, email campaigns, brand and truck design, reputation programs and AI phone and chat tools for haulers, dumpster rental, junk removal, recycling, scrap and municipal solid waste teams.
Do you only work with waste and recycling companies?
Yes. Specializing means we already know how swaps, dry-run fees, tonnage overages, franchise zones and commercial bids work, so we spend your budget on building rather than learning your business.
Can you work with the software we already use?
Usually. We connect websites, booking and CRMs to the accounting, payment, phone and routing tools haulers already rely on. If a system has no way to connect, we tell you up front and plan around it.
How big does my company need to be?
We work with single-truck junk removal and dumpster rental operators through multi-yard regional haulers and public works departments. The scope changes; the approach of fixing the biggest lead leak first does not.
How quickly can we launch?
Most new websites with online booking launch in six to ten weeks. Ads, listings and review programs can start in the first two weeks while the bigger build is underway.
Tell us what your phones, trucks and inbox look like.
Thirty minutes, no pitch deck. We'll look at your site, your listings and how leads reach dispatch, then tell you what we'd fix first.