Who this is for
This is for waste companies that spend money on marketing and are not sure what it buys, and for operators whose systems do not talk to each other. A roll-off company running Google Ads who counts calls but not booked jobs. A residential hauler that bills in one system, routes in another, and keeps customer notes in a spreadsheet. A recycling center that wants to know which commercial accounts are growing. A multi-yard operator who wants one weekly view across locations.
If you have one truck and know every customer by name, you may not need it. If you have an office, multiple systems, and a marketing budget, you likely do.
What this looks like in a hauling business
Calls are not jobs
A call counted as a lead may be a wrong number, a driver calling dispatch, a customer asking about a missed pickup, or a price shopper who never books. Call tracking records the source and duration, and your office or CRM marks the outcome. Over a few weeks you see that Google Ads produces many calls but a smaller share are booked, while your Google Business Profile produces fewer calls and a higher share of booked jobs. That changes where you spend.
Cost per booked job
If a 20-yard swap is worth $450 to you, you can decide what a lead is worth. As an illustration only: if a source costs $900 in a month and produces two booked jobs, the cost per job is high no matter how many calls it generated. If another costs $300 and produces three, it is cheaper. These are example figures, not benchmarks. Your dashboard shows your real numbers by source, service line, and service area.
The same order typed three times
A customer books a roll-off. The office types it into the dispatch system, creates an invoice in accounting, and notes it in the CRM. Every retype is a chance for a wrong address, a missing container size, or a lost note. We connect booking, dispatch, billing, and accounting where the tools allow it. At minimum, we set up structured exports so a person is not typing from scratch.
Seeing the whole picture on Monday
An owner wants to know last week’s calls, booked jobs, missed calls, response time, swaps completed, and open invoices. Today that may mean a phone log, a spreadsheet, and a conversation with the dispatcher. A dashboard puts these in one place. We build it from the systems you already have, and we check it against your books before you rely on it.
Seeing where it breaks
Integrations fail quietly. A password expires. A vendor changes a field. A form stops posting to the CRM. We set up checks and alerts on the connections, so a missing day of data gets noticed within days instead of months.
How this is different from a generic analytics setup
A general analytics consultant will set up website traffic reporting. That tells you who visited. A hauler needs to know who called, who booked, who paid, and who came back. Much of that data lives in phones, dispatch tools, billing systems, and the office manager’s head, not on the website.
We also understand how waste data behaves. Customers have multiple service addresses and containers. A job may span a delivery, a swap, and a pickup. An invoice may include overage or a dry-run fee. Commercial accounts have contracts, route schedules, and pickup frequencies. A dashboard that treats each order as an independent sale misses this.
We work with the tools haulers already use, from accounting and payments like QuickBooks and Stripe to Google Ads, Google Business Profile and your phone system. When a tool can’t be connected cleanly, we tell you early and plan around it.
What working with us looks like
We start with an inventory: which systems you use, who owns each login, and what questions you want answered. We narrow the list to a small number of metrics and agree on definitions in writing.
We then set up tracking and connections, test them against records you know, and build the dashboard. When the numbers differ from your books, we find out why before handing it over.
After launch, we train your owner and office staff on how to read the dashboard and what to do with it. We monitor the connections on an ongoing basis, because they break, and we document everything so you are never locked in.